Commercial Support
Improving commercial performance through insight, structure, and strategic clarity.
Commercial Support Services
This section highlights the commercial support services offered by Maclean Consulting.
Below, you can explore potential areas of work and the key questions that can guide your thinking before an exploratory or briefing conversation. These questions will help clarify your commercial priorities, challenges, and opportunities so we can quickly identify the support that will add the most value.
Key Briefing Considerations
• What is working currently?
• What aspects of the current approach do you intuitively think should be improved?
• Is there strong data available on leads, conversion rates, and feedback from those who choose not to buy?
• Have the team had good opportunities to share their perspectives?
• Is the typical sale best viewed as high-volume or specialist in nature?
Key Briefing Considerations
• What is the shape of our client base (number of clients and nature of contracts)?
• What is the strength of our current relationships with clients?
• Which key clients are at risk?
• Which clients are strong advocates of our product or service?
• What capacity do we have to conduct client management activity?
Key Briefing Considerations
• What do we already know about our competitors?
• What are our current blind spots regarding our competitors?
• On what attributes are we well differentiated from competitors?
• How strongly are we articulating our points of difference?
• Who are the key stakeholders in our space, and how should we deal with each?
Key Briefing Considerations
• Have we clearly defined our competitive landscape?
• Are we clear on where we excel?
• Is it difficult for our competitors to replicate our key strengths?
• How will we reach our customers with our key messages and brand awareness?
• What are the risks to us maintaining any advantage we have over competitors?